Don’t know where to go?

Let’s figure it out together.

At if then else partners, we know that uncertainty is the norm. You're facing intricate challenges, conflicting priorities, disruptive technologies, and a constantly shifting landscape. It's easy to feel overwhelmed, unsure of which path to take or how to move forward. That's where we come in.

We dissect complex situations, identify the core issues, and illuminate the way forward. We don't just hand you a map and wish you luck. We work alongside you to chart a course, develop contingency plans, and establish clear metrics for success.

We'll help you turn uncertainty into opportunity and confusion into clarity.

if

Product-based businesses are full of opportunities and questions. We help your business thrive by reducing uncertainty, charting a path forward, and identifying new directions as your world changes. We focus on understanding key risks related to product viability and value, identifying the best steps to reduce those risks, and assessing ongoing product and service alignment to business objectives.

Our Seattle-based product strategy practice can be your trusted advisor on navigating product decisions and building skilled, empowered teams.

then

Product-based businesses are full of opportunities and questions. We help your business thrive by reducing uncertainty, charting a path forward, and identifying new directions as your world changes. We focus on understanding key risks related to product viability and value, identifying the best steps to reduce those risks, and assessing ongoing product and service alignment to business objectives.

Our Seattle-based product strategy practice can be your trusted advisor on navigating product decisions and building skilled, empowered teams.

else

Product-based businesses are full of opportunities and questions. We help your business thrive by reducing uncertainty, charting a path forward, and identifying new directions as your world changes. We focus on understanding key risks related to product viability and value, identifying the best steps to reduce those risks, and assessing ongoing product and service alignment to business objectives.

Our Seattle-based product strategy practice can be your trusted advisor on navigating product decisions and building skilled, empowered teams.

about

Product-based businesses are full of opportunities and questions. We help your business thrive by reducing uncertainty, charting a path forward, and identifying new directions as your world changes. We focus on understanding key risks related to product viability and value, identifying the best steps to reduce those risks, and assessing ongoing product and service alignment to business objectives.

Our Seattle-based product strategy practice can be your trusted advisor on navigating product decisions and building skilled, empowered teams.